The 31-year-old star will launch her label later this year.She plans to ‘focus all her attention’ on the venture, which aims to give young artists a helping hand into the business, reports mirror.co.uk.
“It’s a natural next step for Cheryl, having coached contestants for years on 'The X Factor', a music industry source said.
The talented singer knows what it takes to succeed in the industry from her experience as a performer - both as a solo artist and as a group,
from her years in Girls Aloud. She has also become a professional at spotting great talents, and is keen to helping them build their music career.
Cheryl loves music and is really excited about being able to springboard new talents.