Why We Created ‘E- Force’ – Sola Fajobi

Fajobi
Fajobi

Creative entrepreneur and movie producer, Sola Fajobi, said hiccups in distributing songs and films produced in the music and film industries is the major reason behind the setting up of E-Force, a content distribution company. The company was launched in Lagos last Sunday.

“ Our goal therefore is to ensure that we create the best distribution systems that will fill this gap, deliver quality content to people at their touch points at the best rate and thereby gradually reduce the motivation for pirates,” he said.

Fajobi added that “ With a population of 160 million people, how can a Nollywood movie not sell more then 50, 000 copies?”

Aside piracy, he identified, ‘the major challenge facing the creative works industry in Nigeria as that of effective distribution model that allows the target audience to access the original works of their favourite artistes within a week of their release.’ Fajobi said the company would help artistes promote their works and reap maximum benefits from them. “We have several windows that are open to everybody. The benefits are so many and we are ready to partner with outstanding producers in the industry,” he stated.   Biodun Awoyale, executive director, Business Development, in the company, explained that E-Force “aim to become the biggest entertainment works distribution company in Nigeria with more then 20, 000 sales outlets in 20 states, selling DVDs, CDs, books, decoders, special recharge cards  and all entertainment related merchandises to people that require them anywhere they may be.” Notable actors and film producers at the event include Fred Amata, Zeb Ejiro and his brother, Chico.

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