Leading Sports betting company in Nigeria, 1960BET, has officially agreed to co-sponsor the 2014 League Bloggers Awards, LBA, for its end of season event billed to hold at the Sheraton Hotel and Towers, Ikeja, Lagos State on 15 December. The 2014 LBA will honour outstanding players, coaches and clubs in the recently-concluded Nigeria Professional Football League, NPFL 2013/14 season. CEO of LBA, Ojeikere Aikhoje, described the partnership as a win-win situation for the two organisations. "We have entered into a game-changing partnership with 1960BET for the 2014 award. It is a start of an enduring relationship with 1960BET for us at the LBA. The partnership with 1960Bet is a win-win situation for both parties. It is a special kind of relationship that will surely open new vistas in our goal to reward the best actors in the Nigeria Professional Football League," Aikhoje said.