George Noah, Managing Director, Lagos State Signage and Advertising Agency, LASSAA, has warned that the illegal mounting of President Goodluck Jonathan’s posters on lamp poles in specific parts of the state may lead to job loss in some out-door advertising agencies.
The situation, Noah said, was brought about by companies which have already terminated their contracts with two advertising agencies due to infringement of their exclusive rights to the secured poles. Chinese-owned, and indigenous telecommunication companies, Huawei, and Globacom are said to have cancelled their contracts with two advertising agents of LASSAA, Touch Points Limited, and Clearedge Media Limited, grossing N350 million.
Noah summed the implication of the said posters as one that “posed immeasurable and long term damage to those who erect, operate and maintain billboards in the state”.
He averred that “ The illegal and brazen act by agents of the Peoples Democratic Party is unjust, inconsiderate and therefore unacceptable at a time outdoor advertising is facing stiff competition from television, radio and the social media.”
The situation Noah puts grimly: “It will almost certainly lead to lay-off of workers and loss of revenue for our stakeholders.”
He accused the police of colluding with the PDP agents to carry out the act while withdrawing security cover hitherto given the agency by the same police.
On this score, Noah ordered the removal of Jonathan’s posters on the lam poles on the Third Mainland Bridge and other parts of Ikorodu Road, which it says LASSAA has power to do under the law establishing it.