Esosa Douglas Osarege who is popularly known as Sossick is one music producer that has paved his to the top and has also paid his dues in the music industry. In this interview with Bright Bassey, he spoke on how the death of his business partner, the late Dagrin almost affected his career, among other things.
Tell us about yourself and what’s new about Sossick?
Well besides my new age, my new hairstyle, my new life, I don’t smoke no more, I hardly drink. But on a serious note, I just finished Reminisce’s album, been working on that lately, it’s doing crazy, it’s dope, it’s actually topping the charts. So what’s new now is that from there am on to Naeto C, am doing his project right now. I’m also working on my own personal project, it’s called Road to Recovery. It speaks about the journey so far, from the accident era to when I recovered both physically, emotionally, psychologically and musically. But my personal project drops any moment from now, am done working on it.
Tell us about your journey so far from when Dagrin passed on?
When you lose somebody, not just anybody close to you but your business partner and you guys have actually worked very hard to get somewhere and he just disappears just like that, besides the fact that you lose your guy, all what you have worked for seems to varnish. But then that’s just emotional stuff creeping into it, it crippled me for a while because finally, I had to come to terms with the reality of the fact that we were not going to be together anymore. It took me a long while, I was in denial for a long period of time and it took me out of the scene for a while. It took me longer than I probably thought it would. I felt I had to start all over again but then the media keeps talking about it.
You know, people kept tying me to it, they said if he is gone then everything about me should end. But they fail to understand that genre of music was something I helped recreate basically, it’s been there for a while. When I produced him, I helped take it to the next level, opened doors for newer guys. For me, I feel like, it’s just the beginning, like I haven’t really given much, like I offered 5 to 10% of what am actually capable of giving.
I had to crawl out of that hole people put me in because of the attachment my name had with Dagrin. Luckily for me, I was able to do some dope stuff, so it put me back in the game.
Tell us how you got into the music industry?
I was very small when I started; I started from secondary school a long time ago. My brother used to encourage me; he used to rap a lot. With time, I went into rapping his name is Gino. At some point, when he needed to go professional, he needed beats, he turned to me. Then I started messing around with beats, so he made me seat down to produce his beats and that was how we made ‘No Be God’. Then that song became a monster hit. As a matter of fact, it was the song I did with my brother that brought Dagrin to me, because he was such a huge fan of the work I did with my brother. That was the first thing Dagrin told me when he met me. Once we started working together, it was magic we started creating, we connected right away musically.
That is to say your brothers are into music?
Yea, one of them is into music. The other one is not really into music; he is more of a comedian. His name is Owen Gee, he is older than Gino and Gino is older than me.
So entertainment is a family thing?
Yea you can say that. My father is a very funny man and he never stopped any of us from doing what we wanted to do, he encouraged us to the fullest, while my mum was hammering we should all go back to school. But thank God, today we are all graduates. But now my parents encourage us to pursue our career in entertainment, they have our back.
What has been your greatest challenge?
Basically, it is the way the industry is structured because it doesn’t really encourage producers. The artists make all the money, there is almost no law that protects the rights of the producers in terms of royalties, copy wrights and all that. You have to fight for your own stuff and that’s almost impossible. That’s not encouraging because a lot of producers have faded out. There was a time I used to put in 20 hours every day, am not talking one month or two months, am talking two years’ type of situation and at the end, you are just given stipends. But it’s beginning to change though, hopefully it will get better and producers can live their own dreams.
Aside NEPA, as a producer, we work with light a lot and given the light situation in the country, I run gen 24/7. So when I bill artist, they complain, they have no idea what we go through too to make it happen.
You once had an accident, what lesson did you learn from that?
From that experience, you drive alone at night, am just saying that. It was exhausted, I worked so much everyday, morning to night, was going out a whole lot, I wasn’t even sleeping. I needed to be somewhere that particular night, then go somewhere else the next morning. I fell asleep driving and it was raining, there were heavy thunderstorms, I was struggling to stay awake. I can’t believe how it happened until I saw myself somewhere. I had broken my limbs, my back, and a lot of nasty stuffs. You haven’t known that much pain, to break your bones.
So what is your take on the entertainment industry?
It’s growing, it’s doing very well, and it’s amazing. The level we are now, our music is going international, it has always been the dream, always been the plan for most of us. We’ve always wanted to go global and am happy that finally we are there and it’s growing and kudos to everybody doing a lot of work, it’s actually not easy, but we still have to do better though with our quality control and all of that
Aside from producing music and rap, what other things do you do?
When you are fully into music, it’s difficult to have something on the side until you have gotten to a certain level.
But I am a landlord, that’s real estate. I also want to go into agriculture especially livestock.
I also write book, scripts, comics, very sophisticated kind of stuff. I just love to create, out of nothing. I would also love to be an inventor someday.
Who are the recent A-list artistes you have worked with?
Besides Gino and Dagrin, I have worked with YQ, Reminisce, Naeto C, Olamide, Tiwa Savage, Burna boy, Phyno. The question should be, who have I not worked with, these are just a couple of names. Have worked with Ice Prince, MI, in short am dropping a song I featured MI in today.
Tell us about your relationship?
Aaahhh, no comments. I don’t wanna talk about it
How do you relax?
Movies! I love movies, especially action and adventure. I just love to see things happen. I also do comedy film unless it’s black American comedy.
The last movies I saw was Rogue Agents, that movie was mad.
My favorite black American comedian is Kevin Hart., I love him, been following him for a long time now.
So what is your advice for up and coming producers?
My advice for them is instead of aspiring to be good; they should aspire to be different. For me I think being different is better than being good. Everybody can be good, not everybody can stand out. When you are different, that’s the real star shining. It’s easier to be recognized when you are different from the rest. Believe in yourself and in your talent.