By Tony Nwanne
Tiwa Savage’s latest hit track ‘Bad’ which featured Wizkid, is currently making wave after hitting five million views on YouTube.
It has been an wonderful year for the ‘Red’ singer whose album has sold well in Africa. She also boosted her international status by signing a deal with American record label, Roc Nation.
YouTube views are the new ‘sales’ for different tracks looking at the direction modern music is moving, particularly when it comes to music videos.
Although several terrestrial and satelite platforms might differ these days, but the fact remains that a music video isn’t doing much unless it has millions.
It doesn’t look like this will be the last video to reach such lofty numbers in the near future.