Facebook has on Tuesday announced that it’s officially entering the online dating market.
Mark Zuckerberg, Facebook’s CEO announced this while vowing to make privacy protection its top priority in the wake of the Cambridge Analytica scandal.
Zuckerberg unveiled the plans as he addressed Facebook’s annual developers conference in San Jose, California — emphasizing that the focus would be on helping people find long-term partners.
“This is going to be for building real, long-term relationships, not just hook-ups,” Zuckerberg said in presenting the new feature, noting that one in three marriages in the United States start online — and that some 200 million Facebook users identify as being single.
Under the new feature, users will be able to create a separate “dating” profile not visible to their network of friends, with potential matches recommended based on dating preferences, points in common, and mutual acquaintances.
Zuckerberg did not specify whether the feature would be free of charge, in line with Facebook’s core offer — but the announcement was enough to send shares in the online dating giant Match.com tumbling by 17 percent.
The 33-year-old CEO also said the dating offer was built from the ground-up with privacy and safety in mind, as he underscored the firm’s commitment to boosting privacy protections.