Samsung unveiled its new product, the Galaxy S9, in New York on Thursday, promising better battery life and quick cooling to attract gamers and revive flagging sales. The Note 9 was launched at 11 a.m. in New York on Thursday, or Friday midnight in Seoul. The new Note is set to hit stores on Aug. 24, Samsung said. The S9, which is a phablet – a cross between a smartphone and a tablet – would also be able to cool down quickly during game sessions that typically heat up phones a lot. The focus on gamer-friendly features appears to be a shift away from Samsung’s previous positioning of the Note as a productivity-boosting device, and is an attempt to lure younger customers as the company’s smartphone sales falter. The new Note will support up to 1 terabyte of memory – it will have a 512 GB version that will support an additional 512 GB memory card – the source said, making Samsung the first major smartphone maker to sell a 1TB phone. The phone, according to the company, would also be able to detect a photograph which is poor in quality. Samsung also launched the Galaxy Home speaker, a device that will use its Bixby voice assistant and compete with similar products from Amazon.com Inc, Apple Inc and Alphabet Inc’s Google. The company also unveiled its Samsung Galaxy watch with a wireless pad and charger duo for its watch and Note 9. The launch comes about three weeks earlier than its predecessor’s release date, a move prompted by increased competition in the second half of the year as rivals release new smartphone models. Samsung said the Note 9 will be the first Android phone to support Fortnite, a hugely popular video-and-smartphone survival game that was only playable on computers, consoles and Apple products until now. Lovers of the game will get an exclusive Note 9 character skin or alternative appearance for characters. The company last month posted its slowest quarterly profit growth in more than a year as rivals such as China’s Huawei Technologies nipped at its heels, challenging the market leader with cheaper, feature-packed models.