Chelsea will be sending racist supporters on trips to Nazi concentration camp in Auschwitz in Poland instead of imposing banning orders, chairman Bruce Buck has said.
The idea of the concentration camp, with the Blues' Jewish owner Roman Abramovich at the forefront of the initiative, is designed to combat anti-Semitism at the Stamford Bridge club.
Supporters caught in racism will attend education courses at the World War Two concentration camp instead of being banned from attending matches at the Premier League club.
"If you just ban people, you will never change their behaviour,'' Buck told The Sun.
The initiative is backed by the World Jewish Congress, the Holocaust Education Trust and leading Jewish scholar Rabbi Barry Marcus, who insisted banning doesn't work.