Gucci have issued an apology after releasing a knit sweater costing $890 which resembles someone wearing blackface.
The sweater has a neck part that can be pulled up to cover the mouth and nose.
Gucci however gotten a huge backlash for the product which many say is racist because it reminds them of blackface from the past.
The clothing company have now tendered an apology.
“Gucci deeply apologizes for the offense caused by the wool balaclava jumper. We can confirm that the item has been immediately removed from our online store and all physical stores.”
“We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make. We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.”