Samsung on Wednesday unveiled its first folding handset as part of an effort to rev up demand in the slumping smartphone sector.
The South Korean giant’s Galaxy Fold, unveiled at a San Francisco event, services as a smartphone with a 4.6-inch display and unfolds to become a tablet of 7.3 inches.
“We are giving you a device that doesn’t just define a new category, it defies category,” said Samsung’s Justin Denison at the event.
The new device will be available on April 26 starting at $1,980, the company said.
The move comes with the smartphone market in its worst-ever decline with consumers keeping devices longer and waiting for new innovations.
Samsung made the announcement on the home turf of rival Apple, with the two giants battling for the premium segment of the market.
Denison said the Fold is “a one of a kind luxury device with immersive visuals,” and offers “a truly next-generation experience” that enables multitasking on its large screen.
The company also launched a 5G Galaxy S10 handset and three other Galaxy S10 mobiles.
The Galaxy S10 5G features the firm’s biggest-ever non-folding phone display and promises faster data speeds when networks become available.
The S10 line-up also includes the introduction of a lower-cost model.
The S10 and S10+ will cost more than the S9 phone models, beginning at £799 and £899 respectively when they go on sale on 8 March.
But the S10e means the Galaxy S range now starts at a lower price-point – £669 – albeit with lower specifications to match.
However, the S10 5G is yet to be priced and only has a vague “summer” release planned.