An unidentified man has died moments after competing in a beer drinking contest in Thailand.
The man was filmed standing on stage while competing against work colleagues at a beach resort in Cha’am, on Saturday.
Once he finished, he turned the glass upside down to show the judge he had completed the task.
In an extended video posted by Daily Star Online, the man then fell face first on the stage and died moments later.
It has however not been confirmed that the man died as a result of the beer drinking contest.
His colleague, Chanokporn Techatawinwong, who spoke to the Sun, said:
“Nobody knows the actual cause of death yet and we didn’t know if he had any allergies or medical conditions.
“But the drinking challenge is never a good idea. The game is becoming popular in many bars and parties and I hope this tragic incident will never happen to anybody again.”
And Somsak Laikabohk, of the provincial Disease Control Department, has since said the man may have died from other factors.
He admitted the man immediately died after drinking alcohol, but that there are so many possible contributing factors that they cannot attribute alcohol as the cause.
“We have to see if the victim was allergic to anything, whether he had any underlying conditions or was drinking on an empty stomach and things like that.”
The deceased’s body has been taken for autopsy.