French perfume house, Robertet, has claimed that its new perfume range, Prends Moi by Velda aids weight loss by inducing the release of B-endorphins in the skin which help to trigger a sense of wellbeing therefore, reducing the the urge to over eat. The perfume, based on aromatherapeutic and neurocosmetic research is said to be available for just £51 and was made from a blend of bergamot, mandarin, lilac and ylang ylang. It also contains active ingredients including Betaphroline, a wild indigo seed extract, which when it comes in to contact with keratinocytes (cells found in the outer layer of the skin) will induce the release of B-endorphins present.
This sends a ‘pleasure message’ to the brain and the resulting sensation of wellbeing and increased feeling of contentment will supposedly stop you reaching for the biscuit tin to get a feel-good fix. In addition, it contains a ‘Slimming Complex’ formulated with caffeine, carnitine and spirulina extract, which activates the two key enzymes directly involved in lipolysis (fat degradation).
The fragrance’s claims appear to be backed up by science. A trial study by BIO-EC, the Centre of Biological Research and Cutaneous Experimentation, appears to back up the claims made my Prends Moi. They carried out a study of women aged between 18 and 70 years of age, who were not on a diet, found that 75 per cent felt the perfume limited the need to snack and 73 per cent felt a feeling of pleasure. More than 80 per cent experienced a feeling of comfort after application and 70 per cent felt it had an impact on their eating behaviour. To get the full effect, Prends Moi advises that you generously spritz in the morning, as you would do with any perfume, and throughout the day when the need for snacking arises. Further results can be achieved by very lightly massaging into targeted areas, morning and night to help sculpt and slim the contours of the body. When first launched there was a waiting list of more than 6,000 customers but it’s now available to snap up from The Fragrance Shop immediately.