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Why I’m Quitting AFRIFF Next Year – Chioma Ude

By Tony Nwanne

Chioma Ude, the founder of the prestigious African Film Festival (AFRIFF) is considering quitting the Film Festival.

Ude, in a recent interview with The Maverick noted that there are several challenges surrounding the event which recently held its sixth edition, in Lagos.

The movie entrepreneur revealed she plans to quit in 2018, and also spoke on what people should look out for in AFRIFF.

“What you should look out for in AFRIFF? It’s very sad, to me it’s very sad, because I’m losing grip of the festival,” she said.

“It’s getting bigger than me and it really showed this year. I had very little say in a lot of things. And I would say to them as a joke, but I was serious and they didn’t know, that I am going to quit next year.

“I’d call Chioma who was in charge of content and say ‘some filmmakers are calling me, their films are not… why didn’t you select these films.  She’ll say ‘oh boss leave it alone, you won’t understand, these are not festival films’. And that’s it, I’m thrown to the side and they’re doing what they are doing. So, I have a little grip on something I’m still holding on to very well, but the festival has really grown.”

“I remember when I went to the Dubai International Film Festival in its fifth year and I remember when I went to it in its 10th year, I felt sad, because it’s so much bigger.

“When a festival gets so big, then you end up in clusters unlike before when everybody could still be together. But it’s getting bigger for great reasons.”

“One thing I am going to keep doing is that in the festival, I try to have these parties at night where everybody comes together. And for me it is to get everybody in one space to play, network, to network, to be together, and you know you form stronger bond when you do stuffs like that.”

So, maybe if I continue in that light, maybe, I would still hold on to something. But, I see it going,” she added.


About Tony Nwanne

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